The Grey’s Apartment is an exploration that brings you into the most intimate corners of their lavish penthouse. You can freely navigate the space on your desktop or mobile device, and get exclusive 360 degree views of their world with Google Cardboard technology.
The project required an innovative interaction we coined as Floating Motion. Taking the 360 HDR images we shot to allow seamless transition across the entire space. Capturing and connecting the films multiple sets built across 4 different lots to create the illusion of being inside Christian Grey’s actual apartment. Giving audiences the feeling of total immersion in a world they've only been able to imagine on 2D Screens.